Hi, I'm Becca!

– Managing digital advertising campaign fulfillment and assisting in digital advertising campaign sales for local and national clients.
– Campaign fulfillment experience includes SEO, SEM, Targeted Display, Social Media, and more.
– Work directly with clients to set expectations and ensure campaign execution and performance meet their standards.
– Monitor campaigns to ensure all campaigns are hitting the promised impression goals and spots during their flights.

– Writing engaging news stories and producing interactive digital content for WTKR.com, WGNT.com and affiliated social media.
– Developing strategic social media content and marketing strategies and campaigns for a variety of news content on multiple social networks.
– Communicating with the public through digital mediums to provide information and further the brand’s visibility in the market.
– Supervising multiple groups of interns each year; serving as editor and guide on effective social media use, analytics and trends, as well as writing style and general media communication and practices.
– FAA-certified Unmanned Aircraft Systems pilot providing aerial images and video for news purposes.

– Writing engaging news stories and producing interactive digital content for NBC-2.com and ABC-7.com.
– Maintaining multiple social network pages and accounts associated with the station and disseminating information to the public through each.
– Creating daily newsletters distributed to more than 5,000 subscribers.

– Writing engaging news stories and producing interactive digital content for WTKR.com and WGNT.com.
– Communicating with the public through digital mediums to provide information and further the brand’s visibility in the market.
– Maintaining multiple social network pages and accounts associated with the station and disseminating information to the public through each.
– Researching and gathering news content for on-air broadcasts.

– Assisting with the editing and production of live news broadcasts.
– Editing news broadcasts and show segments for air.
– Floor direction, audio board operation, camera and teleprompter operation. 

-Website page maintenance, social media site maintenance and graphic/video creation for several radio station websites in a 6 cluster group.
-Assisting the Promotions/Marketing Director(s) with online and in-person promotions organized to the client’s specifications as well as office/administrative duties.
– Assisting with board operations, on-air work, editing segments, podcasting, audio imaging and video production.